E-commerce / DTC
Luma Goods
A premium storefront that converts like it looks.
Client
DTC home goods brand
Timeline
6 weeks
Role
Frontend development, Shopify integration
Stack
Next.js, Shopify Storefront API, Tailwind CSS
The Problem
Luma had strong products and brand photography but their Shopify theme was generic and slow. Conversion rate was below industry average. They needed a custom storefront that matched their brand quality without rebuilding their entire backend.
The System
Built a headless Shopify storefront with Next.js. Custom product pages with video, zoom, and variant selectors. Integrated Klaviyo for abandoned cart recovery. Optimized images and lazy-loading for mobile performance. Kept Shopify admin for inventory and orders.
The Outcome
3.2%
Conversion rate
from 1.8%
94
Mobile speed score
from 42
+45%
Average session duration